There was a time when a could do quite a bit of business. So much business that a few companies wound up becoming a nationwide or even worldwide powerhouses. Companies such as Sears, Best Buy, Wal-Mart, and many others have that big and perhaps only major retail outlets in many places.
Time marches on, however, and things change. These days, physical stores aren’t doing as well as they once were. With the internet becoming more and more ubiquitous, people are buying more things online. Which is why e-commerce and SEO are becoming ever more important if you want to make any profit in sales.
How ECommerce Has Gotten So Big
There are a number of reasons that e-commerce has become the way people shop. The biggest reason is because of how easy it is. If you want to buy something from a physical shop, you have to actually go out into the world, talk to people, hope that the store has what you want, and hope you can find it at the price you want.
With e-commerce, all it takes is sitting down at your computer and searching Google. If you’re willing to look long enough, you can often find just about anything you want at just about any price. Things are often on sale, which means you can get a great price. Not only that, you don’t have to pay the middleman if you want to buy something. There are no sales people on the internet, which means you don’t have to pay extra for them to get paid.
The price is the other major factor as to why e-commerce is getting so popular. Because it can be so inexpensive, it’s incredibly easy to save money while you’re buying what you need. You could save half or even more if you take enough time to find the price you want.
So this all begs the question, how can your own store make a killing in e-commerce? It’s simple enough to make an online store, but that doesn’t mean an online store is going to make any money. And if stores like Sears and Best Buy are shutting down physical locations and relying on internet sales, it’s harder to make a living.
How SEO Can Help You Make Money
SEO, which is an acronym that stands for search engine optimization, isn’t really a single thing. It’s an umbrella term for a set of tactics designed to get your company noticed by Google.
Google algorithms use a number of things to find search results. Keywords are a common tactic, ensuring that whatever a person searches for will be found on your website. Another tactic is social media marketing, YouTube videos; the list goes on and on.
Why would it be important for Google to notice your shop? Studies have proven that 51% of people stop looking for search results within the first three links. A full 90% of people stay on the first page. What this means in practical terms is that if your website isn’t at the top of the list, then you almost certainly won’t get any new customers.
What SEO Tactics Can Not Do
Don’t make the same mistakes may companies make. SEO tactics won’t make you money by itself. What SEO tactics will do is ensure that people will see your website. It will help ensure that your website is seen by as many people as possible. This will help ensure that more people will find your website relevant. The relevancy means they’re more likely to see your products, and more likely to buy them.
SEO is the only way a store can make a profit these days. If even the huge, nationwide franchises are beginning to shut down their physical stores, then a small mom and pop store doesn’t have a chance.
But with SEO, your store can make plenty of money online. The internet is one of the only places that sales can be made regularly. The more people who see your site, the more money you can make. So if you want to ensure that your store remains profitible, then you need to ensure that your website uses proper SEO tactics which require a professionally trained SEO company.